Introduction to VisualDNA and VisualDNA Shops
What are VisualDNA Shops?
VisualDNA Shops are fun, insightful and community-driven shopping widgets for bloggers and publishers. They are also an attractive and engaging monetisation tool for your web page, offering high click-through rates and time on site.
What is VisualDNA?
VisualDNA is a powerful new technology that enables users to find relevant content more easily. We use fun image-based quizzes to understand users and have so far captured the VisualDNA of over 15 million people. Our vision is to make the online experience easier by enabling users to transport their VisualDNA across the web and use it to unlock a world of relevant content.
What can VisualDNA do for me?
VisualDNA Shops enhance your blog with fun picture quizzes and filtered product recommendations. Our quizzes deliver high click-through rates and an average interaction time of 3 minutes. VisualDNA ad messages have a powerful impact compared with traditional channels and marketing messages, and consistently perform above the industry average. Every time one of your users completes the quiz with your VisualDNA Shop, you make money - but VisualDNA Shops don't just bring you cash. You'll also be giving your users more reasons to visit and spend time on your site and, by joining the community of VisualDNA Shops, you'll be able to attract new users through this global network.
How do VisualDNA Shops work?
We're bringing the revolutionary technology of VisualDNA to VisualDNA Shops. When a user enters your shop, they do a fun profiling test and are shown personalised product recommendations based on their VisualDNA profile. Because we use VisualDNA technology to stock our shops and power our community-driven recommendation engine, we are able to deliver items that each customer type is more likely to want.
We offer two versions of VisualDNA Shops - a Free Edition and a Professional Edition.
In the Free Edition, simply choose the type of shop that best suits your users and we'll provide an HTML code for a customisable widget. This shop is automatically pre-stocked with relevant products that your users are likely to like.
Our Professional Edition enables you to fully maximise your shop's potential - you can still make use of our customisation options and VisualDNA product recommendations, but you will also have control over choosing the products that your shop will stock, enhanced SEO potential and full access to our VisualDNA Analytics tool, thus enabling you to understand your users better and select products they are more likely to buy.
What is a community-driven recommendation engine?
Our VisualDNA product recommendation engine is constantly learning from and updating to reflect the behaviour of shoppers at VisualDNA Shops across the web. This means that your users always get accurate, relevant and up-to-date crowd-sourced product recommendations, based on the shopping habits of those with similar interests and profiles.
